Our vision

At INBEING, we envision a world where every individual has the strength, tools, and support to embrace wellness and live with purpose. A world where recovery is celebrated as a journey of empowerment and transformation, and where health is seen as a holistic balance of body, mind, and spirit.

We are driven by a deep desire to give back to our community. Our vision is to inspire hope in those who feel stuck or overwhelmed, reminding them that healing begins with a single step. By encouraging small, daily choices, we aim to help people see that lasting change is possible—one moment, one decision, and one day at a time.

Guided by our own experiences and moral commitment to uplifting others, we strive to be a source of encouragement and support. Together, we can create a future where everyone feels empowered to reclaim their health, rediscover their strength, and embrace a brighter tomorrow.

Our mission

Our story is rooted in resilience, transformation, and hope. Having personally faced the challenges of drug and alcohol addiction, we understand the profound toll these battles take on the body, mind, and spirit. Through our journey to recovery, we discovered not only a renewed sense of health but also a deep passion for helping others find their own path to healing.

At INBEING, our mission is to empower individuals to reclaim their health, one intentional choice at a time. Healing isn't just about overcoming the past — it's about building a stronger, more vibrant future. That’s why we’ve committed to creating high-quality, science-backed supplements that support the body’s natural ability to thrive, renew, and grow.

Every formula we offer is curated with care and inspired by real-life experience. We believe recovery and wellness are deeply personal journeys, and we’re here to support you with tools that encourage consistency, balance, and strength. INBEING is more than a supplement brand — it’s a lifestyle rooted in self-care, purpose, and the daily decision to choose wellness. Together, we rise.

Meet the Team

Founder

Malika Jones

With a business degree and a lifelong passion for nutrition, I’ve always been driven to bridge the gap between wellness and enjoyment. Thanks to my parents’ early emphasis on healthy eating and sports, I developed a well-rounded mindset that enabled me to graduate high school with honors at just 16. This achievement opened doors to study abroad in Canada, and after completing my education, I returned home. Working for Kazakhstan's largest petrol company quickly showed me it wasn’t where I truly belonged, so I moved to the United States in pursuit of a more purposeful path. When I arrived, I was alarmed by how many everyday products contained questionable ingredients and how little awareness there seemed to be about their potential risks. Determined to make a difference, I delved deeper into the connection between physical and mental well-being, earning a nutrition certification from Harvard to expand my knowledge. Through personal trials, I discovered that many supplements were either ineffective or overpriced, which led me to create solutions that truly work and are accessible to everyone. Our all-in-one products are honest, high-quality, and delicious—no more bland powders or endless capsules. Just a fun, enjoyable way to prioritize your health and feel your best!

CEO

John Bury

My journey has been shaped by personal challenges and the resilience needed to overcome them. After losing my mother to cancer and my father to a heart attack, I struggled with alcohol and drug abuse—a battle I ultimately won by getting sober. That turning point awakened my understanding of just how vital health is and ignited my passion for helping others find their own paths to wellness. In my career, I’ve immersed myself in brand and product development, mastering everything from manufacturing and operations to packaging design and branding. Through managing multiple brands, I’ve learned how to bring big ideas to life and create products that resonate with people seeking practical, enjoyable ways to improve their lives. Along the way, I achieved a personal weight loss milestone, which further strengthened me both physically and mentally, underscoring my belief in the transformative power of a healthy lifestyle. Combining my experience in product innovation with a lifelong commitment to health and nutrition, I founded this company with one clear purpose: to make high-quality, accessible, and genuinely enjoyable products that empower others to thrive. It’s my hope that each creation serves as a stepping stone on someone’s journey to living a healthier, happier life.